As the first credit card ever created in 1950, Diners Club International needed a refresh to reassume it's position as a truly global
core-premium brand.
We redesigned a new brand system for a modern era. From typography & language to a new color palette & bespoke photography.
If you are forever curious, endlessly open, and driven by discovery, you don’t need any invitation. You’re already one of us. You're in the Club.
Our photography style breaks through generic financial imagery with three core requirements: Our Subject, Environment and an Unexpected Twist. This approach creates premium distinction and transforms every image into a strategic brand asset that builds unmistakable recognition.
Our photography style breaks through generic financial imagery with three core requirements: Our Subject, Environment and an Unexpected Twist. This approach creates premium distinction and transforms every image into a strategic brand asset that builds unmistakable recognition.
Our photography style breaks through generic financial imagery with three core requirements: Our Subject, Environment and an Unexpected Twist. This approach creates premium distinction and transforms every image into a strategic brand asset that builds unmistakable recognition.
Our photography style breaks through generic financial imagery with three core requirements: Our Subject, Environment and an Unexpected Twist. This approach creates premium distinction and transforms every image into a strategic brand asset that builds unmistakable recognition.
We shot on location in Lisbon, Portugal & Jaipur, India.
