Instacart Superbowl

Art Direction
Photo Art Direction
Motion Design
Social Concept

Instacart wanted to announce their new Preference Picker feature as a Super Bowl spot and campaign that would break through the cultural zeigeist. To tell the story, we tapped Ben Stiller and Benson Boone to play as feuding pop star brothers.

Instacart lets you choose your bananas.
Get them just how you like.

Spot

2:00. 1:00, :60, :30, :15s
Teasers

New York Times Print

Reddit Paid Social

No one has time to read about all the ways Discover can save you money.

We leaned into the Reddit culture of commenting "TL;DR" (To long; didn't read) when something is unbearable and tried to make our content a little more palatable.

YouTube :15 Pre-roll Spot
Made only using stock footage

YouTube :15 Pre-roll Spot

AD

CW

Junior AD

My Contribution

Me

Sean Broderick

Ansley Sorrells

Concept, Art Direction, Animation

Art Director

Brandon Graf

Copywriter

Jessica Farac

CCO
ECD
Creative Director
Creative Director
Executive Producer
Producer
Producer

Director

Danillo Boer
Desmond LaVelle
Will Wilson
Ryan Ruark
Matt Blitz
Christine Domino
Dane Goldbloom

Spike Jonze

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Brandon Graf